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The Problem-Focused, Customer-Centric Launch


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Why do most new product launches fail?
We conducted a four-year study to identify proven methods of securing both the launch and the long-term sales success of new products. The study examined the product launch efforts of companies in industries as diverse as aerospace and pharmaceuticals.

  • In the Media

    Paul Panzl interviewed on the Price of Business radio program about how Rampage helps organizations improve success with product launches.

    Click here to listen.